Privacy Policy

A Certain Place Limited is a property developer operating in the United Kingdom. For the purposes of UK data protection law (the UK GDPR and the Data Protection Act 2018), ACP is the data controller for the personal data described in this policy.

Contact details:

• Email: [email protected]
• Registered office: 7 Stratford Place, London, England, W1C 1AY
• Company registration number: 05282843 (registered in England and Wales)

We collect different data depending on how you interact with us:

2.1 Prospective buyers and enquirers

• Name, contact details (email, phone, postal address)
• Enquiry and viewing preferences (development, plot, price range, timing)
• Financial information relevant to affordability or reservation (e.g. proof of funds, mortgage agreement in principle, solicitor details) once you proceed to reservation
• Identity verification documents (passport, driving licence, proof of address) for anti-money laundering (AML) checks

2.2 Buyers and homeowners

• Contract and conveyancing information, including data shared by or with your solicitor
• Payment and deposit records
• Details relevant to Building Regulations Part M or other accessibility/adaptation requests
• Post-completion contact details for warranty, snagging and customer care purposes

2.3 Website and marketing

• Contact details submitted via enquiry forms, brochure downloads or newsletter sign-ups
• Technical data (IP address, browser type, device information) and usage data collected via cookies — see our separate Cookie Policy
• Marketing preferences and engagement history (e.g. email opens, clicks)

2.4 Site visitors and show home visitors

• Name and contact details collected at registration
• CCTV footage where a show home, marketing suite or development site has CCTV in operation, for security purposes

2.5 Other individuals

• Contact details of professional advisers, agents, contractors and suppliers, handled as part of normal business dealings

We rely on the following legal bases under UK GDPR, depending on the activity:

Responding to enquiries and arranging viewings

Handling calls, emails, web form submissions; booking appointments. Legal basis: Legitimate interests / pre-contractual steps

Progressing a reservation or sale

Reservation agreements, contracts, exchange and completion, liaison with your solicitor and mortgage broker. Legal basis: Performance of a contract

Anti-money laundering and fraud prevention

Identity checks, source-of-funds checks. Legal basis: Legal obligation

Customer care and warranty

Snagging, NHBC/warranty claims, post-completion support. Legal basis: Performance of a contract / legitimate interests

Marketing

Newsletters, development launches, event invitations. Legal basis: Consent (or legitimate interests for existing customers, with an opt-out)

Website operation and analytics

Cookies, site performance, security monitoring. Legal basis: Consent (non-essential cookies) / legitimate interests

Site and premises security

CCTV at marketing suites and developments. Legal basis: Legitimate interests

Legal and regulatory compliance

Responding to regulators, resolving disputes, exercising legal rights. Legal basis: Legal obligation / legitimate interests

We may share personal data with:

• Selling and marketing agents instructed on a development
• Solicitors and conveyancers (yours and ours)
• Mortgage brokers and lenders, where relevant to your purchase
• NHBC or other new-home warranty providers
• Contractors, architects and consultants involved in Part M accessibility or bespoke specification requests
• IT, CRM, email marketing and website hosting providers acting as our data processors
• Professional advisers, including accountants and lawyers
• HMRC, Land Registry, local authorities and other public bodies where required
• A buyer or seller (and their advisers) in the event of a corporate transaction involving ACP or the Akaal Group

We do not sell personal data. Any processor acting on our behalf is bound by a written data processing agreement.

Where we use suppliers based outside the UK (for example, certain cloud or software providers), we ensure an appropriate safeguard is in place, such as the UK's International Data Transfer Agreement, EU Standard Contractual Clauses (as extended to the UK), or a UK adequacy regulation covering that country.

Retention periods depend on the nature of the relationship:

• Enquiries that do not proceed: typically up to 24 months, then deleted or anonymised
• Reservations, sales and conveyancing records: retained for the statutory limitation period (generally 6 years from completion, or 12 years for records under seal) to meet legal, tax and warranty obligations
• AML identity documents: retained for 5 years from the end of the business relationship, in line with the Money Laundering Regulations
• Marketing data: retained until you unsubscribe or withdraw consent, or as otherwise indicated at collection
• CCTV footage: typically retained for 30 days unless required for an investigation

Under UK data protection law, you have the right to:

• Access the personal data we hold about you
• Have inaccurate data corrected
• Request erasure, in certain circumstances
• Restrict or object to certain processing, including direct marketing
• Data portability, where processing is based on consent or contract and carried out by automated means
• Withdraw consent at any time, where processing is based on consent

To exercise any of these rights, contact us using the details in Section 1. You also have the right to complain to the Information Commissioner's Office (ICO) at ico.org.uk or on 0303 123 1113.

Our website uses cookies and similar technologies to operate the site, remember your preferences and understand how it is used. Non-essential cookies are only set with your consent, which you can manage through our cookie banner or browser settings.

We maintain appropriate technical and organisational measures to protect personal data against unauthorised access, loss, misuse or alteration, including access controls, encryption where appropriate, and staff training. Where third parties process data on our behalf, we require them to maintain equivalent standards.

We may update this policy from time to time to reflect changes in our practices or legal requirements. The date at the top of this policy shows when it was last revised. Material changes will be brought to your attention where appropriate.

If you have questions about this policy or how we handle your data, please contact:

• A Certain Place Limited
• Email: [email protected]
• Post: 7 Stratford Place, London, England, W1C 1AY